Poultry company Suguna Foods plans, which currently has one takeaway outlet in Bangalore called Suguna Crisp and Crunch (whose menu comprises fried chicken and burgers), plans to open 2,000 outlets across India in the next five years across the country. It will have frachisee-driven and small-format outlets.
“The prices of our chicken products are a third of what KFC or McDonald’s (Suguna’s competitors) offer, and we would definitely be more affordable. We will consolidate our presence in the southern markets before going national in the QSR category,” said Mohan V K, general manager, sales and marketing, consumer products, Suguna Foods.
He added, “Our focus will be the Tier-II, III and IV cities, where major international chains are not present. It will be run on the franchise model primarily.” Suguna Foods will invest Rs 150 crore every year in new verticals in the foods business, such as the ready-to-eat, ready-to-cook, retail and QSR segments.
- FnB News
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